Chathumi Kumarapeli
The first category is “Interaction designers”. They are the specialist UX designers who focus on designing the user experience of a product and the way the product functions. They try to understand how the user interacts with the product. Their goal is to find a way to figure out the user flow — how the user completes a particular task on the product. For example, in Microsoft Word, there are different ways that a user can copy a text. Identifying the most frequently used method by the users is quite important in UX.
Interactive designers always try to find answers for the questions like,
Focusing on how the product should look, does not come under their responsibilities. What interaction designers worry about is product navigation. Their goal is to make the user feel comfortable with the product by providing the user with the best experience.
The second category is ‘visual designers’. As the name implies, their task is to focus on the way a product should look. Hence, they are responsible for designing logos, drawing illustrations, deciding product overall color theme, deciding on font color and size, etc. They pay attention to the page layouts or screens. Then they place the design elements in the layout in an eye-catching way. They also have a set of questions that they try to find answers to;
· What kind of styles should the icons have?
· What is the most suitable color for this website?
· What is the best font that users may prefer?
Users tend to say goodbye to products when the design is not enjoyable (boring) or eye-catching. Hence, the main goal of visual designers is to make the user satisfied by providing them with the best design that makes them inspire to use the product.
Then we have ‘Motion Designers’. They are the specialist UX designers on creating smooth transitions between pages on an app or a website. They expect the users to experience easy navigation throughout the product. Sometimes they create animations to bring their design ideas to life. They tend to design motion elements instead of still designs.
They try finding answers to questions like;
Hence, their ultimate goal is to provide the user with the best navigation.
An undergraduate of UCSC